What does it require to be rewarded the trust from an investor with a capital allocation?
Lapposand is a guide and advisor. If you ask yourself, which investors share your investment philosophy, and should you aim your attention to building a relationship with them? Given your specific asset strategy and expertise, Lapposand will help you identify your target market, target clients, and target audience amongst institutional investors in the Nordics.
There are three simple questions to address in a fundraising conversation with an investor; What is your motivation? How are you living it, and what problems are you helping to solve for me?" We will help you with the outreach to key targets, and we help you start a conversation. Before that, we help you with a marketing and sales plan. We are an investor relations specialist and distribution agent, but with the end client in mind.
Know your client and help him/her with solving issues for them. Strike a balance between digital marketing and messaging, whilst knowing your investor's pain point and investment culture. There are no rainmakers. It is hard work and it is teamwork. Fundraising is not a campaign. It is an ongoing process. It is about coming together as a deal team to bring a transaction to a close efficiently, and mutually beneficial for all.
It is really that easy!